And for you.
Driven by the passion we have for our own dogs, we set off with a simple objective in mind:
"Create the best food a dog can eat, with a great experience for the owner."
How to create the best dog food?
A LOT OF RESEARCH! We partnered with vets, experienced formulators and fully embraced the pet food industry association standards (AAFCO) to find the ideal formula and ingredients for dogs.
By combing through all the options, nutritional research and customer concept testing, we carefully selected improvements to all areas of the dog's diet to create an amazing meal that's a pleasure both for your dog and for you.
Making it simple for you
Existing packaging for fresh food was a huge frustration. They were difficult to open, measure and store. We knew there had to be a better way to help owners.
So we created our very own Paw-Package. A simple, clear and custom-sized package that allows owners to just open and serve. No mess, no complicated measuring and storing. And of course it's paw shaped!